Fakultät
Facultad de Ciencias del Seguro, Jurídicas y de la Empresa
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Art (agr.)
Buchkapitel
Von Jahr 2019
Bis Jahr 2019
2019
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Brand engagement and positive advertising
The Routledge Handbook of Positive Communication: Contributions of an Emerging Community of Research on Communication for Happiness and Social Change (Taylor and Francis Inc.), pp. 167-177
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Corporations for a new economy of happiness
The Routledge Handbook of Positive Communication: Contributions of an Emerging Community of Research on Communication for Happiness and Social Change (Taylor and Francis Inc.), pp. 225-233