Contenidos audiovisuales para smartphonesAnálisis de usabilidad y adecuación al medio

Zusammenfassung

This work is based on the review of the current model of audiovisual communication in mobility, considering that the production and dissemination of audiovisual content for smartphones, based on the drift of conventional audiovisual (television and film), is ineffective, to contextualize it from its most immediate precedent both in technology and in the field of content offerings and scientific research done so far. The research is based on data from the research project "Audiovisual content for mobile. Usability analysis and adaptation to the environment "funded by the Junta de Castilla y León, Spain, which indicate that the model producing audiovisual content for smartphones does not end as an area of consolidated own differentiated within the building industry audiovisual content. Therefore, this paper proposes possible solutions and alternatives models focused on specific productions, exclusive and profitable that highlight the value of effective communication that these devices can generate.