Análisis del uso e interacción con aplicaciones second screen en TV Social en España
ISSN: 0719-3661
Argitalpen urtea: 2014
Zenbakien izenburua: Comunicación y Educación
Zenbakia: 35
Orrialdeak: 159-175
Mota: Artikulua
Beste argitalpen batzuk: Cuadernos.Info
Laburpena
This paper analyzes the current situation of second screen applications in Spain, a phenomenon aimed at the interaction with social television trough smartphones. To this end, a map of the activity with reference to the three main forms of interaction is built: conventionat social networks,cohesive content applications and second screen applications. Assessing the knowledge and effectiveness of these applications and their effectiveness is the purpose of this work, developed with a mix of quantitative and qualitative research techniques and focused on the use of second screen applications and the interactions that the users establish with them. Wrong configuration of the added value that these applications offer is revealed as the main result of this paper, that has the goal of being useful to review the configuration of the added value of existing applications, and as support in designing and structuring future ones.