El sector publicitario en su triple vertiente económica, estructural y cultural
- David Alameda-García 1
- Elena Fernández-Blanco 1
- Juan Benavides-Delgado 1
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1
Universidad Pontificia de Salamanca
info
ISSN: 2027-534X, 0122-8285
Year of publication: 2013
Volume: 16
Issue: 1
Pages: 182-214
Type: Article
More publications in: Palabra Clave
Abstract
This research is intended to diagnose the Spanish advertisement sector, focusing on the media as such and how it contributes towards advancing Spanish society in its production and competitiveness, as well as on how it is globally understood within the frame of mass media. The study presents the mass media and economic perspective of the advertisement sector’s current circumstance; it also analyzes corporate activity, its consolidated business figures and human resources used.