El nuevo paradigma "(r2e-b) + (s2e-b)" "(readiness to e-busines) + (skills to e-business)" en la migración de una microempresa "start-up" a una empresa emergenteel caso México-España

Zusammenfassung

Microenterprises have recovered its importance in the Information and Knowledge Society. The efficient use of Information and Communication Technology (ICT), the globalization and disappearance of geographical frontiers, has highlighted the Microenterprise possibilities for w^ealth creator and economic development. The nevv^ generation of these brand-new companies within Cibersociety, has earned the term of Start-up Company. Their connotation lies in the promise they represent to confront the new rules of the market game. Previous studies show that new bom companies -those with less than five years in the market place- have a 50% chance to go bankrupt within two to five year. If nothing else happens, less than 1% of those surviving firms will growth to an employment size of a medium company (more than 100 employees). On the other hand, studies related to Information and Communication Technology -Business Intelligence among them- has proven to be efficient within larger companies. Therefore, this dissertation deals with the adoption of Business Intelligence as a promising solution to the surviving issues start-up companies face. Moreover, this thesis propose, that in face of the ICT ubiquity trend, not only the availability of technology resources account for a firm's future performance estimation, but also the founder's necessary skills to get the best out of them for the company growth. This work breaks with the old-fashioned assumptions regarding a firm's growth appraisal through a new ''Readiness to e-business (r2e-b) + Skills to e-business (s2e-b) Paradigm. This is, when visualizing a start-up company we should consider two main dimensions: (1) the readiness state of a firm to use ICT within its operations and market growth as well as (2) the founder's competitive capability to use ICT throughout the company's processes to obtain the most benefit for organizational growth within Cibersociety. The emerging company is the benchmark for the star-up firm. An emerging firm is a small, fast-growing organization whose operation and products are based on hightech. Furthermore, a successful emerging company portrays distinctive characteristics such as quantum innovation, digital collaboration and leadership emphasizing management execution and daring to break new ground. Spain and Mexico's microenterprise behaviour contained by the Information and Knowledge Society are offered as a representative illustration of the pattern this type of companies follow in some European and Latin American countries. Hopefully, their present problems might provide some light to their possible solutions.