Evolution and future of the marketing and sustainability linkageTowards a civil marketing approach

  1. Sandra Lizzeth Hernández-Zelaya 1
  2. Fernando Reyes-Reina 1
  3. María Elena Rodríguez Benito 1
  1. 1 Universidad Pontificia de Salamanca
    info

    Universidad Pontificia de Salamanca

    Salamanca, España

    ROR https://ror.org/02jj93564

Buch:
Financial management ans risk analysis strategies for business sustainability
  1. Joaquín Enríquez-Díaz (ed. lit.)
  2. Laura Castro-Santos (ed. lit.)
  3. Félix Puime-Guillén (ed. lit.)

Verlag: IGI Global

ISBN: 978-1-7998-7635-9

Datum der Publikation: 2021

Seiten: 105-123

Art: Buch-Kapitel

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