El telespectador, soberano o marioneta del devenir político
ISSN: 1134-3478
Year of publication: 2005
Issue Title: Televisión de calidad: Congreso Hispanoluso de Comunicación y Educación. Huelva. 2005 (CD-Rom)
Issue: 25
Type: Article
More publications in: Comunicar: Revista Científica de Comunicación y Educación
Sustainable development goals
Abstract
Since the origins of TV in Spain, the interventionism of Power (in its different forms) has shaped the role of Spanish citizens. Partisan and/or economic interests has lessened the applicability of terms like « general interest » and « public service », terms that were often (and rhetorically) used as a motto for many media policies. These media policies created a certain concept of « TV viewer ». During the dictatorship years, this viewer was considered under the role of a puppet of political events. In the democracy years, the TV viewer is still far away from the autonomy that one should expect for her.