Understanding consumer avoidance of brands embedded in advergames. The role of previous experience

  1. David Alameda García
  2. Carla Ruiz Zafón
  3. Elena Fernández Blanco
  4. José Martí Parreño
Actes:
4th International Consumer Brand Relationships Conference

Any de publicació: 2015

Tipus: Aportació congrés

GOOGLE SCHOLAR