¿Branding and marketing communication in the field of wine: The case of the experiences of the Spanish denominations of origin to build brand territory?
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Universidad Pontificia de Salamanca
info
Publisher: UA Editora
ISBN: 978-972-789-742-1
Year of publication: 2022
Pages: 138-139
Congress: TWINE Conference: Co-creating sustainable rural tourism experiences with food & wine, local culture, landscapes, and people (Universidad de Aveiro, Portugal)
Type: Conference paper