Experiments in marketing research: Reviewing price promotions in complementary products

  1. Sandra Lizzeth Hernández Zelaya 1
  1. 1 Universidad Pontificia de Salamanca
    info

    Universidad Pontificia de Salamanca

    Salamanca, España

    ROR https://ror.org/02jj93564

Actas:
2nd International Scientific Conference: "Teaching Methods for Economics and Business Sciences", 7 May 2018 (Maribor, Slovenia)

Año de publicación: 2018

Congreso: 2nd International Scientific Conference: "Teaching Methods for Economics and Business Sciences" (Universidad de Maribor)

Tipo: Aportación congreso

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