Nuevas vía de ingresos para las agencias de noticiasla organización de eventos informativos
- Núñez Fernández, Víctor
- Martínez Vallvey, Fernando 1
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1
Universidad Pontificia de Salamanca
info
ISSN: 2695-9631
Any de publicació: 2022
Títol de l'exemplar: Monograph: "Messages to control the narrative and persuasive communication. Their formulas and speeches"
Volum: 11
Número: 2
Tipus: Article
Altres publicacions en: VISUAL REVIEW: International Visual Culture Review / Revista Internacional de Cultura Visual
Resum
News agencies, like other media, have been affected by economic changes, digitalization and globalization, which have altered their main source of income, i.e. subscription’ fees. Private news agencies must seek new revenue streams or monetize journalistic activities that reinforce their professional work and brand image. In this work, we study how the Spanish agency Europa Press manages online events as a new way to obtain economic income, always managing content with a high journalistic component.