El presentador de noticiaslas cualidades necesarias para una comunicación eficaz

  1. Salgado Losada, Alejandro
Journal:
Comunicar: Revista Científica de Comunicación y Educación

ISSN: 1134-3478

Year of publication: 2005

Issue Title: Televisión de calidad: Congreso Hispanoluso de Comunicación y Educación. Huelva. 2005 (CD-Rom)

Issue: 25

Type: Article

DOI: 10.3916/C25-2005-101 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Comunicar: Revista Científica de Comunicación y Educación

Abstract

The anchorman: the qualities necessary for an effective communication contains an enumeration of the principal specific qualities for the presentation of informative programs on television, specially, credibility. The most important theoretical contributions relative to the presentation in television remain here quiet, and among all of them the correspondent emphasizes Andrew Boyd. In this text there gets an interpretation of the qualities exposed initially by this author: credibility, honesty, professionalism, experience, impartiality, good voice, good image, clarity, authority, confidence, personality, enthusiasm and tranquility