Comunicación del cambio climático en la red social Twitter, percepciones y orientaciones hacia los objetivos de la Agenda 2030Análisis longitudinal 2019-2022

Abstract

The recognition of the presence and relevance of information on climate change in the media is a key issue in the face ofnew global goals and challenges, such as the 2030 Agenda for Sustainable Development. We are witnessing a configuration of public opinion through social networks, especially Twitter, so its analysis can be enlightening to address the challenges of citizeninformation, building an interactive space for public opinion. The objective of this work is to review the presence of messages on climate change on Twitter in Spain and to analyze the content published in 2022, considering the sender, the message, the approaches and the treatment, comparing it with similar analyzes carried out in the three previous years (2019, 2020, 2021), incorporating a longitudinal perspective. Using a quantitative methodology, this study applies a content analysis protocol, with 35 variables, executed by human coders, on a final sample of 753 tweets, published between the months of March and June 2022. The conclusions provide guidance on who the most active voices, the main issues, the visibility of young people and the most commentedeffects, while the consequences of the armed conflict in relation to the ecological transition are appreciated, such as the return and economic dependence on fossil fuels, the effect of international sanctions on energy, rethinking of supply policies, reduction of food and greenhouse gas emissions in Europe. New variables are also considered to be included in future studies, such as the ethical perspective of information and hate speech and denial towards climate change present in this network.