David
Alameda García
Researcher in the period 1999-2022
José
Martí Parreño
Publications by the researcher in collaboration with José Martí Parreño (3)
2015
-
Branded entertainment: a bibliometric analysys
4th International Consumer Brand Relationships Conference
-
Investigación en branded entertainment: loa contribución de las universidades españolas
Enfoques empresariales de la gestión científica: transferencia de conocimiento a la empresa
-
Understanding consumer avoidance of brands embedded in advergames. The role of previous experience
4th International Consumer Brand Relationships Conference