Rebeca
Cordero Gutiérrez
Contratada Doctora
Universidad de Salamanca
Salamanca, EspañaPublicacions en col·laboració amb investigadors/es de Universidad de Salamanca (12)
2024
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Make me happy, make it credible – the effect of CSR message framing on online brand engagement
Management Decision, Vol. 62, Núm. 2, pp. 532-548
2023
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Piloting the Willingness to Use a Didactic Robot in Health Sciences Education on the Basis of the UTAUT Model
Lecture Notes in Educational Technology (Springer Science and Business Media Deutschland GmbH), pp. 283-291
2022
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Promoting Social Media Dissemination of Digital Images Through CBR-Based Tag Recommendation
IJIMAI, Vol. 7, Núm. 6, pp. 45-53
2019
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Leveraging knowledge management to promote higher education programs using paid social media
Communications in Computer and Information Science
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The right to honour on social networks: Detection and classifications of users
Advances in Intelligent Systems and Computing
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Using Social Media to Enhance Learning and Motivate Students in the Higher Education Classroom
Communications in Computer and Information Science
2018
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Decision support for digital marketing through virtual organizations - influencers on twitter
Communications in Computer and Information Science
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Kahoot, win the learning race
ACM International Conference Proceeding Series
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Like it or die: Using social networks to improve collaborative learning in higher education
ACM International Conference Proceeding Series
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Retweet or like? That is the question
Online Information Review, Vol. 42, Núm. 5, pp. 562-578
2016
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Intention to participate in online commercial experiments by social network’s users: Differences in gender and age
Management Research Review, Vol. 39, Núm. 4, pp. 378-398
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Looking for the perfect tweet. The use of data mining techniques to find influencers on twitter
Computers in Human Behavior, Vol. 64, pp. 575-583