Paloma Díaz Soloaga-rekin lankidetzan egindako argitalpenak (2)

2017

  1. New Brand Management Scenarios on the Spanish Market

    Cultura, lenguaje y representación = Culture, language and representation: revista de estudios culturales de la Universitat Jaume I = cultural studies journal of Universitat Jaume I, Núm. 18, pp. 67-81

  2. New Discourses developing around the management of intangible assets in companies: the evolution of commercial and corporate brands in Spain

    Observatorio (OBS*), Vol. 11, Núm. 2, pp. 107-117