Contrapublicidad del tabacoSesgos mnésicos en procesamiento de la información textual

  1. Cruz P. Lancho 1
  2. Antonio Sánchez Cabaco 1
  1. 1 Universidad Pontificia de Salamanca
    info

    Universidad Pontificia de Salamanca

    Salamanca, España

    ROR https://ror.org/02jj93564

Journal:
International Journal of Developmental and Educational Psychology: INFAD. Revista de Psicología

ISSN: 0214-9877

Year of publication: 2010

Volume: 1

Issue: 1

Pages: 243-250

Type: Article

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More publications in: International Journal of Developmental and Educational Psychology: INFAD. Revista de Psicología

Abstract

The aim of this work is to analyze the explicit mnesic processing of words related to smoking and health using a recognition task. A modified stroop task consisting of three types of words: neutral, smoking related words and health related words extracted from health warnings messages presented in smoking publicity, was given to a sample integrated by smokers, non-smokers and former-smokers. The individuals performed then an explicit memory task. The results obtained indicated that smokers show an increase in the performance of the memory task, with a preferential access to smoking relat- ed words but not to health related words.The relevance of this memory bias in the context of smoking counterpublicity and of stop-smoking therapy is discussed.

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