Contrapublicidad del tabacoSesgos mnésicos en procesamiento de la información textual
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Universidad Pontificia de Salamanca
info
ISSN: 0214-9877
Ano de publicación: 2010
Volume: 1
Número: 1
Páxinas: 243-250
Tipo: Artigo
Outras publicacións en: International Journal of Developmental and Educational Psychology: INFAD. Revista de Psicología
Resumo
The aim of this work is to analyze the explicit mnesic processing of words related to smoking and health using a recognition task. A modified stroop task consisting of three types of words: neutral, smoking related words and health related words extracted from health warnings messages presented in smoking publicity, was given to a sample integrated by smokers, non-smokers and former-smokers. The individuals performed then an explicit memory task. The results obtained indicated that smokers show an increase in the performance of the memory task, with a preferential access to smoking relat- ed words but not to health related words.The relevance of this memory bias in the context of smoking counterpublicity and of stop-smoking therapy is discussed.