The Brand Mark Competitors Map as Visual Research Tool. Using Graphic and Symbolic Data in the Brand Visual Identity Project

  1. Raposo, D.
  2. Ribeiro, R.
  3. Amaral, M.
  4. da Silva, F.M.
  5. Martin Sanromán, J.R.
Book Series:
Advances in Intelligent Systems and Computing

ISSN: 2194-5365,  2194-5357

ISBN: 9783030202262

Year of publication: 2020

Volume: 955

Pages: 91-102

Type: Conference paper

DOI: 10.1007/978-3-030-20227-9_9 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus