The Brand Mark Competitors Map as Visual Research Tool. Using Graphic and Symbolic Data in the Brand Visual Identity Project

  1. Raposo, D.
  2. Ribeiro, R.
  3. Amaral, M.
  4. da Silva, F.M.
  5. Martin Sanromán, J.R.
Liburu bilduma:
Advances in Intelligent Systems and Computing

ISSN: 2194-5365,  2194-5357

ISBN: 9783030202262

Argitalpen urtea: 2020

Alea: 955

Orrialdeak: 91-102

Mota: Biltzar ekarpena

DOI: 10.1007/978-3-030-20227-9_9 GOOGLE SCHOLAR

Garapen Iraunkorreko Helburuak

Datuen iturria: Scopus