El lenguaje visual de las marcas gráficas de los restaurantes de alta cocina en España

  1. Martín Sanromán, Juan Ramón 1
  2. Suárez Carballo, Fernando 1
  1. 1 Universidad Pontificia de Salamanca
    info

    Universidad Pontificia de Salamanca

    Salamanca, España

    ROR https://ror.org/02jj93564

Journal:
Arquetipo

ISSN: 2215-9444,  2539-3936

Year of publication: 2018

Issue: 17

Pages: 123-140

Type: Article

DOI: 10.31908/22159444.3865 DIALNET GOOGLE SCHOLAR

More publications in: Arquetipo

Abstract

This research seeks to analyze the graphic design of the graphic marks of Spanish haute cuisine restaurants, a sector that currently experiences a very significant boom. Based on the Content Analysis as the methodological tool, this exploratory study uses six manifest variables to examine the visual language of 61 establishments selected by the Spanish edition of the 2018 Michelin Guide. Although the conclusions reveal a high heterogeneity in the graphic resources of the brands of these restaurants, there are several trends, such as the preference for logotypes as the fundamental plastic element, achromatic or monochromatic harmonies, formal abstraction or sans serif and script typographic families.

Data source: Dialnet