El lenguaje visual de las marcas gráficas de los restaurantes de alta cocina en España
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Universidad Pontificia de Salamanca
info
ISSN: 2215-9444, 2539-3936
Année de publication: 2018
Número: 17
Pages: 123-140
Type: Article
D'autres publications dans: Arquetipo
Résumé
This research seeks to analyze the graphic design of the graphic marks of Spanish haute cuisine restaurants, a sector that currently experiences a very significant boom. Based on the Content Analysis as the methodological tool, this exploratory study uses six manifest variables to examine the visual language of 61 establishments selected by the Spanish edition of the 2018 Michelin Guide. Although the conclusions reveal a high heterogeneity in the graphic resources of the brands of these restaurants, there are several trends, such as the preference for logotypes as the fundamental plastic element, achromatic or monochromatic harmonies, formal abstraction or sans serif and script typographic families.