Rédito político y publicitario de interesadas pleitesías a la demanda

  1. Sánchez Alonso, Óscar
Revista:
Comunicar: Revista Científica de Comunicación y Educación

ISSN: 1134-3478

Any de publicació: 2005

Títol de l'exemplar: Televisión de calidad: Congreso Hispanoluso de Comunicación y Educación. Huelva. 2005 (CD-Rom)

Número: 25

Tipus: Article

DOI: 10.3916/C25-2005-085 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Altres publicacions en: Comunicar: Revista Científica de Comunicación y Educación

Resum

In the audiovisual market, sheer compliance to the demand does not have to lead us to a better service as a consequence.Some populist rhetoric (e.g. «to give to the public all it wants», «to �pamper� TV viewers as they deserve to be pampered») may merely act as an excuse to effectively disguise other kind of purposes (like political and economic aims). The rhetoric that idealizes the «public» in this way might, thus, have this kind of real (and hidden) agenda. Uncovering such a secret programme does not seem a minor endeavour, as far as we are concerned with education, TV and, especially, the quality of our democracies.

Fuente de los datos: Dialnet