Rédito político y publicitario de interesadas pleitesías a la demanda
ISSN: 1134-3478
Ano de publicación: 2005
Título do exemplar: Televisión de calidad: Congreso Hispanoluso de Comunicación y Educación. Huelva. 2005 (CD-Rom)
Número: 25
Tipo: Artigo
Outras publicacións en: Comunicar: Revista Científica de Comunicación y Educación
Resumo
In the audiovisual market, sheer compliance to the demand does not have to lead us to a better service as a consequence.Some populist rhetoric (e.g. «to give to the public all it wants», «to �pamper� TV viewers as they deserve to be pampered») may merely act as an excuse to effectively disguise other kind of purposes (like political and economic aims). The rhetoric that idealizes the «public» in this way might, thus, have this kind of real (and hidden) agenda. Uncovering such a secret programme does not seem a minor endeavour, as far as we are concerned with education, TV and, especially, the quality of our democracies.