La gestión de Castilla y León como destino turístico a través de su publicidad

  1. Carmen María ALONSO GONZÁLEZ 1
  1. 1 Universidad Pontificia de Salamanca
    info

    Universidad Pontificia de Salamanca

    Salamanca, España

    ROR https://ror.org/02jj93564

Zeitschrift:
Estudios Economicos Regionales y Sectoriales : EERS: Regional and sectoral economic studies : RSES

ISSN: 1578-4460

Datum der Publikation: 2008

Ausgabe: 8

Nummer: 1

Seiten: 115-126

Art: Artikel

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Andere Publikationen in: Estudios Economicos Regionales y Sectoriales : EERS: Regional and sectoral economic studies : RSES

Zusammenfassung

This is a study of tourist marketing concerning the Spanish region of Castilla y Leon. The analysis is focused on the main features of the region that are projected through the advertisement and marketing campaigns, and the way of image building. The study is based on the design of a model of analysis of advertisement creativeness and marketing applied to the advertisements campaigns.

Fuente de los datos: Dialnet