La gestión de Castilla y León como destino turístico a través de su publicidad
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Universidad Pontificia de Salamanca
info
ISSN: 1578-4460
Año de publicación: 2008
Volumen: 8
Número: 1
Páginas: 115-126
Tipo: Artículo
Otras publicaciones en: Estudios Economicos Regionales y Sectoriales : EERS: Regional and sectoral economic studies : RSES
Resumen
This is a study of tourist marketing concerning the Spanish region of Castilla y Leon. The analysis is focused on the main features of the region that are projected through the advertisement and marketing campaigns, and the way of image building. The study is based on the design of a model of analysis of advertisement creativeness and marketing applied to the advertisements campaigns.