¿Branding and marketing communication in the field of wine: The case of the experiences of the Spanish denominations of origin to build brand territory?

  1. David Alameda 1
  2. Elena Fernández Blanco 1
  3. Sandra Lizzeth Hernández Zelaya 1
  1. 1 Universidad Pontificia de Salamanca
    info

    Universidad Pontificia de Salamanca

    Salamanca, España

    ROR https://ror.org/02jj93564

Actas:
TWINE Conference: Co-creating sustainable rural tourism experiences with food & wine, local culture, landscapes, and people

Editorial: UA Editora

ISBN: 978-972-789-742-1

Año de publicación: 2022

Páginas: 138-139

Congreso: TWINE Conference: Co-creating sustainable rural tourism experiences with food & wine, local culture, landscapes, and people (Universidad de Aveiro, Portugal)

Tipo: Aportación congreso

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