The proactive reaction of brands in times of COVID-19: analysis of the main advertising strategies

  1. Fernández-Blanco, E.
  2. Hernández-Zelaya, S.L.
  3. García, D.A.
Zeitschrift:
Estudos em Comunicacao

ISSN: 1646-4974

Datum der Publikation: 2021

Seiten: 235-262

Art: Artikel

DOI: 10.25768/21.04.03.32.10 GOOGLE SCHOLAR