The proactive reaction of brands in times of COVID-19: analysis of the main advertising strategies

  1. Fernández-Blanco, E.
  2. Hernández-Zelaya, S.L.
  3. García, D.A.
Journal:
Estudos em Comunicacao

ISSN: 1646-4974

Year of publication: 2021

Pages: 235-262

Type: Article

DOI: 10.25768/21.04.03.32.10 GOOGLE SCHOLAR
Data source: Scopus