Publicaciones en colaboración con investigadores/as de Universidad de Salamanca (12)

2024

  1. Make me happy, make it credible – the effect of CSR message framing on online brand engagement

    Management Decision, Vol. 62, Núm. 2, pp. 532-548

2023

  1. Piloting the Willingness to Use a Didactic Robot in Health Sciences Education on the Basis of the UTAUT Model

    Lecture Notes in Educational Technology (Springer Science and Business Media Deutschland GmbH), pp. 283-291

2022

  1. Promoting Social Media Dissemination of Digital Images Through CBR-Based Tag Recommendation

    IJIMAI, Vol. 7, Núm. 6, pp. 45-53

2019

  1. Leveraging knowledge management to promote higher education programs using paid social media

    Communications in Computer and Information Science

  2. The right to honour on social networks: Detection and classifications of users

    Advances in Intelligent Systems and Computing

  3. Using Social Media to Enhance Learning and Motivate Students in the Higher Education Classroom

    Communications in Computer and Information Science

2018

  1. Decision support for digital marketing through virtual organizations - influencers on twitter

    Communications in Computer and Information Science

  2. Kahoot, win the learning race

    ACM International Conference Proceeding Series

  3. Like it or die: Using social networks to improve collaborative learning in higher education

    ACM International Conference Proceeding Series

  4. Retweet or like? That is the question

    Online Information Review, Vol. 42, Núm. 5, pp. 562-578

2016

  1. Intention to participate in online commercial experiments by social network’s users: Differences in gender and age

    Management Research Review, Vol. 39, Núm. 4, pp. 378-398

  2. Looking for the perfect tweet. The use of data mining techniques to find influencers on twitter

    Computers in Human Behavior, Vol. 64, pp. 575-583