Rebeca
Cordero Gutiérrez
Contratada Doctora
Publikationen (23) Publikationen von Rebeca Cordero Gutiérrez
2024
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Make me happy, make it credible – the effect of CSR message framing on online brand engagement
Management Decision, Vol. 62, Núm. 2, pp. 532-548
2023
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CoCoBot, A Low Cost Humanoid Robot Companion for Elderly People
New Trends in Disruptive Technologies, Tech Ethics and Artificial Intelligence: The DITTET 2022 Collection
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Piloting the Willingness to Use a Didactic Robot in Health Sciences Education on the Basis of the UTAUT Model
Lecture Notes in Educational Technology (Springer Science and Business Media Deutschland GmbH), pp. 283-291
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Validating an Evaluation Tool to Assess Older People’s Acceptance Towards a Humanoid Robot Companion: A University of the Third Age Pilot Study
New Trends in Disruptive Technologies, Tech Ethics and Artificial Intelligence: The DITTET 2022 Collection
2022
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Business Benefits of Instagram Scraping: Questionable Uses of Data
New Trends in Disruptive Technologies. Tech Ethics and Artificial Intelligence: the DITTET Collection
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COCOBOT. Robot Social de Interacción y Acompañamiento para Personas de la Tercera Edad en Situación de Aislamiento por COVID-19
UPSA INNOVA 2021_2022 (McGraw Hill España), pp. 149-160
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Credibilidad y amor a la marca como determinantes de Ewom positivo
Estrategias de comunicación publicitaria en redes sociales: diseño, gestión e impacto.
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Diseño de un chatbot inteligente para la comunicación en redes sociales entre docentes y alumnos
Uso de las redes sociales en el ámbito de la educomunicación
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LEARN&POP
UPSA INNOVA 2021_2022 (McGraw Hill España), pp. 89-96
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Promoting Social Media Dissemination of Digital Images Through CBR-Based Tag Recommendation
IJIMAI, Vol. 7, Núm. 6, pp. 45-53
2021
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NEUROSOCIAL: Sistema para analizar el impacto del contenido multimedia de la publicidad socialen los usuarios
UPSA-INNOVA, Club Universitario de Innovación: Proyectos TALENT y TALENT PRO 2020-2021 (Universidad Pontificia de Salamanca), pp. 4-12
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TutoHub
UPSA-INNOVA, Club Universitario de Innovación: Proyectos TALENT y TALENT PRO 2020-2021 (Universidad Pontificia de Salamanca), pp. 144-157
2020
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Social media advertising efficiency on higher education programs
Spanish journal of marketing-ESIC, Vol. 24, Núm. 2, pp. 247-262
2019
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Leveraging knowledge management to promote higher education programs using paid social media
Communications in Computer and Information Science
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The right to honour on social networks: Detection and classifications of users
Advances in Intelligent Systems and Computing
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Using Social Media to Enhance Learning and Motivate Students in the Higher Education Classroom
Communications in Computer and Information Science
2018
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Decision support for digital marketing through virtual organizations - influencers on twitter
Communications in Computer and Information Science
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Kahoot, win the learning race
ACM International Conference Proceeding Series
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Like it or die: Using social networks to improve collaborative learning in higher education
ACM International Conference Proceeding Series
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Retweet or like? That is the question
Online Information Review, Vol. 42, Núm. 5, pp. 562-578